This comprehensive book is an earnest endeavor to acquaint the reader with a thorough understanding of all important basic concepts, methods and facts of social psychology. The exhaustive treatment of the topics, in a cogent manner, enables the students to grasp the subject in an easy-to-understand manner.
Logically organized into 17 chapters, the book commences with the introduction of social psychology, research methods, theoretical foundations, self and identity, social cognition’s, perception and attribution, socialization, social attitude and persuasion and goes on to provide in-depth coverage of stereotyping, prejudices and discrimination, behaviors in groups, social norms and conformity behavior, leadership and social power, interpersonal attraction and relationship, social influence, aggression, prosocial behavior, language and communication, along with applications of social psychology.
The theme of the book incorporates latest concepts and researches, especially Indian researches and findings, thus making the book more understandable and applicable in Indian context.
Written in an engaging style, the book is intended for the undergraduate and postgraduate students of social psychology and sociology/social works.
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