Igniting Innovation: The Tata Way

About Igniting Innovation: The Tata Way

Igniting Innovation: The Tata Way is a business book by Ravi Arora, who has served as Vice President for Innovation at Tata Sons, the holding company of the Tata Group. The book looks at how one of India’s oldest and best-known business groups tries to make Igniting Innovation a habit across many companies rather than the work of a single team. It is published by HarperCollins and is available here in hardback. For further details of the copy in stock, please message us on WhatsApp at 9906523492.

What Igniting Innovation covers

• How the Tata Group encourages innovation in both large, established companies and smaller ones
• The role of Tata InnoVista, the group’s flagship innovation programme, and how it has motivated managers over the years
• How recognition and awards can turn innovation into a shared organisational habit, including an award that protects employees who take well-judged risks
• Ways of judging what counts as innovation, including novelty and impact
• Case studies from group companies such as Tata Steel, Tanishq, Jaguar Land Rover and TCS
• Tools such as the InnoMeter, which is used to look at a company’s innovation culture, processes and strategy
• The history of innovation at Tata, which goes back to the nineteenth century

Why this book matters

Most companies say they value innovation, but few can explain how to build it into daily work. This book is useful because it is based on a real, long-running programme inside a large group, not on theory alone. It also shows that innovation is not only about inventing a gadget. It is also about solving problems for customers, improving how work is done and being willing to try something that might not succeed. The programme has also been studied by management researchers at leading business schools, which gives the story added weight for students of management.

Key lessons for readers

• Make innovation visible. People take part when their efforts are noticed and rewarded.
• Protect honest failure. Teams try bold ideas only when they know that a sincere attempt will not be punished.
• Measure what you want to grow. Tools that measure innovation help leaders see where to focus.
• Connect ideas to impact. An idea matters when it improves results for customers, the business or society.
• Learn from your own history. A company’s past can be a rich source of ideas for its future.

Who should read this book

• Managers and team leaders who want to build a culture of new ideas
• Students of MBA, commerce and management who study organisations and strategy
• Entrepreneurs and start-up founders in Kashmir and across India who wish to learn from an established group
• Readers interested in the story of the Tata Group
• Anyone preparing for interviews in business, consulting or corporate roles

How to benefit from the book

Read it with a pen in your hand. After each chapter, write down one practice that could work in your own workplace, college club or family business, and try it for a month. If you lead a team, discuss one idea from each chapter in your regular meetings. If you are a student, use the case studies as examples in assignments and presentations, always giving credit to the author. Treat the book as a source of questions as well as answers: what would innovation look like in your own field, and what would it take for your colleagues to feel free to try new ideas?

Edition details

Title: Igniting Innovation: The Tata Way. Author: Ravi Arora. Publisher: HarperCollins. Format: hardback. For the year of publication, page count and other details of the copy in stock, please message us on WhatsApp at 9906523492. Same-day dispatch from Srinagar. Delivery takes about 1 day in Srinagar and 3 to 10 days across the rest of India.

Frequently asked questions

Who wrote this book? Ravi Arora.

Who publishes it? HarperCollins.

Is it about technology only? No. It is about building a culture of innovation inside organisations, with examples from several Tata companies.

Is it useful for students? Yes, particularly for readers of management and business subjects.

How fast will it reach me? We dispatch the same day from Srinagar. Delivery is about 1 day in Srinagar and 3 to 10 days in the rest of India.

Looking for more English books like this? Browse our English Literature collection or explore all Literature & Fiction. Follow Lafz Bookstore on Instagram for new arrivals and book recommendations.