UGC NET/SET Mass Communication and Journalism

1. The entire syllabus of this revised edition has been divided under 27 Chapter 2. Complete Chapterwise Theory of syllabus accommodated with all the recent changes. 3. The book also concentrates on both theoretical and practical parts equally. 4. Provides 4 Previous years’ solved papers [2018-2020], designed according to the pattern suggested by the Council. 5. 3 Mock tests are given for practice University Grants Commission National Eligibility Test (UGC NET) has recently released the notification for the Assistant Professor or Junior Research Fellowship (JRF). candidates who are appearing for the exam must have good grip in their subject. Presenting the current edition of “nta UGC NET/JRF/set mass Communication & journalism Paper – 2” that is prepared according to the updated syllabus applicable from June, 2019 onwards. The book is divided into 27 chapters giving complete coverage to the syllabus. Every Chapter of the book is well explained along with latest facts & figures helping candidates for better understanding of the subject. Besides from all theories, there are solved papers and Model test papers given for thorough practice. All these features will make it a ladder of success in the preparation and will open great future possibilities for the aspirants. Toc solved Paper December 2018-2020, mass Communication and Journalism, traditions, media, culture and approaches to communications, models and theories of mass Communication, models and theories of mass Communication, development of communication change, Corporation of development and emergence of global Civil societies, leaders of social reforms in India, news reading, writing and editing, journalism as a profession and critique of news values, advertising and marketing communication, advertising: management, campaign and marketing, public relations and corporate communication, crisis communication and Communication Audit, concept of laws and ethics, media and other important acts, RTI and other important acts, media: rules, regulations and guidelines, media management, communication design and media production techniques, economics and commerce of mass media and principle of management in Media, ICT and media, ICT in education and animation concepts, film and television theory, Indian cinema and National cinema movements, communication research and research design, communication and media research in India, levels of Measurement of research, data analysis and ethical consideration in communication, lmodel papers (1-3).