International Tourism Management

International tourism represents one of the world’s largest industties with nearly 720 million estimated global visitor asrrivals at the turn of the present century. which is expected to reach 1.5 billion by the year 2020. This great phenomenon today has become a very complex activity encompassing a wide range of disciplines. The book, “International Tourism Management”, tries to examine this complex global phenomenon, exploring its various concepts in their different manifestations. The book offers comprehensive information on various concepts, methods and framework giving a systematic overview of the subject on a global basis. Key elements of the book include: nature and components of the tourism industry; destination planning and management; marketing strategies and communication; economic dimensions and international co-operation. The book will be of value to students pursuing tourism studies at different levels, particularly as part of various courses in tourism studies at professional training institutes and colleges affiliated to both Indian and foreign Universities. The text of the book will enable the students, who are to form the future resource of the travel and tourism business, to face the increasingly competitive world where they intend to pursue their careers.The book should also be of value to teachers and professionals in the tourism/travel industry, as well as to those seeking opportunities for professional development. A.K. Bhatia was a senior official in the Ministry of Tourism, Government of India, for more than two decades. He has also represented Ministry of Tourism at Various international conferences. He acquired Post Graduate Diploma in Tourism, specialising in marketing. from the university of Tuscia, Italy. “Presently Mr. A K Bhatia is working as Director of Education, Kuoni Academy of Travel. He had earlier coordinated and taught tourism Management to Post-Graduate students at Delhi University for several years.